As we've learned, college football is a large business bringing in millions for their respective schools. Thousands of people flock to the stadiums or to their couches to watch games on Saturdays. Thus, some colleges value their college football team heavily and will spend a lot of money on them. For example, the top 3 schools that spend the most money on their college football team is Alabama, Florida State University, and Auburn. Each of these schools are football powerhouses with each of them consistently being ranked in the top 25 of the country or close to the top 25.
However in order to pull in millions of dollars as revenue, colleges need to maintain high attendance at their stadium and on TV. This has been hard for any school outside of the Power 5 conferences (Pac- 12, ACC, SEC, Big 10, and Big 12) as they aren't as big of names. Even schools in these conferences aren't guaranteed success therefore, team success becomes important for increasing revenue because no one wants to watch a 0-12 team when there are so many other successful teams out there. Therefore, recruiting and bringing in top football players are important in order to improve to team.
High school players do need some incentive to choose specific schools especially highly rated players who have offers from multiple schools. Therefore, many players look at the things such as the coaches, facilities, academics, and more. Thus schools must be willing to maintain and improve these factors in order to pull in players.
However, the opportunity costs of spending so much money on one single sport is that other sports get less attention and thus worse facilities and/or coaches. This may affect players of other sports as they may feel less valued and therefore unhappy. Another opportunity cost is that there is less money to spend on other things that relate to the academics side of universities. This may mean that classrooms aren't as well maintained, teachers aren't as good as they could be, or less educational opportunities in general. These opportunity costs are important to schools and teams that pull in less money from football yet continue to spend large amounts of money on football.
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I think this brings up a lot of good points about our whole college system and how it may be flawed. I talked about this in a previous comment on a similar post but I feel like it is relevant again here. The Texas football team recently got a new locker room with a lot of unnecessary equipment, which felt like a waste of money. Instead of saving up money and giving some of their money to educational purposes, they dropped $7 million on a locker room decked out with TV's and personalized lockers costing $10,500 each. This is a prime example of how much money these universities get from their football teams and how they can waste it on things that seem unnecessary.
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