How Youtube Creates a Platform for Pure Competition

          Pure competition is not something we come across very often. In fact, it's extremely rare for markets to experience pure competition. However, the app/site Youtube has created a pure competition market for its users. We know that pure competition is when a market has a large number of sellers, a standardized product that does not differ much, and easy entry and exit to the market. Additionally, the suppliers are price takers. Youtube's platform causes the users to follow these guidelines. Youtube has hundreds of millions of users who upload videos, making them all suppliers. This shows how the Youtube market has a large number of sellers. Additionally, Anyone who has a Google account can upload a video, making it extremely simple to get into the market. As long as one can shoot some sort of video, then upload it to the site, they can enter this market. Also, Youtube only allows videos to be shared, which means the product is the same for all the users. One can use youtube to promote different products, but the only product that the Youtube platform supports is videos. Finally, the amount of revenue a creator gains of their Youtube content is related to how many people watch the video. The main source of revenue comes from ads that are often required to be viewed before a video is played. This means the more views a video gets, the more views an add gets and the more the supplier is paid. This means the suppliers have no control over the price, and its really up to the consumers to how much the suppliers are paid for the video. By looking at youtube in this perspective, we can see how it becomes a close to perfect example of real world pure competition. It brings us to wonder if Youtube planned to create a perfect competition within its platform, or their goal was only to create a video sharing website. Either way, the success of the website shows that Youtube is a thriving company, and is the new TV for kids of this century