Wendy’s, McDonald’s and Burger King perfectly exemplify a competitive market. Each of the fast food chains sells similar products such as burgers, fried chicken, and fries, yet try their best to differentiate themselves from the other. They do this by advertising their differences and emphasizing their individual companies’ best features. Some of their best features include their value menus which they make in hopes to attract as many people as they can to their restaurants in order for their firms to increase profits. For example, only at McDonald’s can you get a meal with a McDonald's classic, small fries, any size soft drink, and a pie, all for just $6. Only at Wendy’s can customers pick from one of eight entrees and pair it with chicken nuggets, a small fry, and a drink all for $4. Finally, only at Burger King can you choose two of 4 entrees for only $6.
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