The Steps Subway Took to Become the World’s Largest Fast Food Chain

Subway recently surpassed McDonald’s in terms of their number of global locations and is now the top fast-food franchise in the world. Through a series of smart marketing actions, there were able to get to where they are today. They took off when they latched on to an individual who had been losing weight for a while by eating their food. Eventually, that guy became the ‘Jared’, the spokesperson for subway and a great tangible example of what could happen to you if you ate subway sandwiches as well. Subway also stayed on top of trends and was able to introduce a healthier side to the fast food market. Through advertising a healthier lifestyle, Subway was able to gain entry into places usual fast food spots wouldn’t be, such as in hospitals. The company took advantage of the concept of customer engagement and with this, consumers could regulate the labor that went into the production of the product they wanted. Finally, Subway has been known to treat franchises well and has maintained positive relations with stakeholders. With their strategy of helping franchises feel supported, they soared above similar sandwich shops such as Quiznos and Togo’s.